Have you already created a brand fan page?？Are you struggling because you don’t know how to make your brand reach consumers through Facebook’s exposure？
To run your brand promotion business，you must learn to use Facebook to target the target consumer group and effectively carry out localized marketing。Now learn from the inner pedestrians how to use FB to increase the exposure of the eight 诀窍！
1 Make good use of localized audio and video information
Facebook's original audio and video content（using FB production、or directly upload to FB、and audio and video content with automatic playback）is not only more eye-catching，also more often on dynamic messages。So you may wish to work harder on the FB video strategy，For exampl，design audio and video content that can be of interest to local consumers、upload some interesting community event videos、share tips、and even introduce other local stores。
As long as it highlights local characteristics，even a very professional film can cause a lot of resounding。Here is a video of the「Canada Red Deer」appearing in Estes Park，which broke through 220,000 visits and at least one consumer booked directly in the message。
Rich local features are more likely to be viewed and shared。If you don’t have new photos about brands and careers every day，you can upload them，Then when you go out to walk nearby，you may want to take a few more photos and use it as a material to share with FB。When consumers recognize that the location in the photo is the environment in which they live，it is easier to generate links, or you may click to view your fan's page。
2 Share the joys of consumers and fans
Share some of your customers’ experiences and photos on the fan page，and encourage consumers to tag themselves in photos，In this way，their friends and relatives also increase the brand’s exposure while browsing photos。To be pay attention，Unless the manager and the characters in the photo are Facebook friends，Otherwise，the fan page can't add tags to the photos！Only individuals can tag themselves and others。
of course，Please remember to express your gratitude to consumers from time to time.。Choose a good photo，Adding some inspiring words，Let consumers know that their support is the driving force for your progress。
3 Cooperate with other local merchants
Collaborating and interacting with other businesses in the same region is one of the best ways to connect with the local area。Sharing a message from another business on your fan page，tagging other businesses，or leaving a message under their post is a great way to express support。and this process will also give your own fan page more chances to be seen。
Another benefit of supporting other businesses is that they may also advertise for you。Whether it's establishing a formal partnership，or just occasionally expressing support on their fan page，it can expand the business opportunities。
4 Make good use of the consumer evaluation mechanism
Don't underestimate the power of consumer evaluation and user recommendation。Please take advantage of the user rating feature of the Facebook fan page.，These evaluations are particularly noticeable among smartphone users。
You must select「Local Business」as the fan page category，And edit the physical address in『About』under the cover photo.，and tick the display map，to enable scoring。
Please remember，When receiving the evaluation，Appropriate response, no matter good or bad。You should actively deal with it，If you receive a negative message。Stores can also use this feature to encourage consumers to stay positive on the Internet and create a good reputation。
5 Create a customer EMail list
Small local businesses often overlook the importance of creating customer email lists。Email is the most direct channel for communicating new product information、discount messages etc. to customers。Merchants should provide some benefits to consumers，In addition to attracting them to leave comments, they also leave EMail information。
6 Join a local community
If your business is B2B (business-to-business)，So many ways to join a geopolitical online community，expand、operate the network，is a good way for brands to reach other local businesses。First all，You have to do your homework to find the best Facebook community for you。Remember，Please be sure to read the rules before joining，but you will not be posted but will be deleted！Although Facebook rules can only join the community with a personal account，However，many clubs still have the limit to allow members to advertise their fan pages。
7 Prepare exclusive and rewarding fans
Good people love，especially fans love。Facebook exclusive offers、Coupons、check in and gifts can attract customers to the door。Don't need to be too complicated，The following picture is an example，A simple guessing game，the right person can participate in the lucky draw，which is a good activity。
Regardless of the award-winning mechanism，don't forget to post the winners on the fan's page so that consumers will have the motivation to come back and check if they have won。
To use Facebook as a mobile content，Must pay special attention，Because the merchant can't see the Check in list directly on the fan's page，you should ask the consumer to actually take the mobile phone to the store clerk to confirm。Of course，even if the merchant can't track the check in status on the fan's page，the consumers' friends and relatives can still see the check in message，which also increases your fan's page exposure rate。
8 Create a happy Facebook experience
Everyone likes to see happy、interesting messages on Facebook，So please use your sense of humor and share funny pictures related to the brand on the fan's page。
Change it for you to try
For small local businesses，it is not easy to accurately and systematically monitor the network exposure of the business。Therefore，brands should use resources to ensure social media participation。In some ways，social media engagement is much easier to control than other advertising methods (like print、radio、mail. etc.)。So，now, use your creativity to add points to your fan's pages，design stickers that consumers are interested in，and try to connect with customers and other businesses。
High exposure and high participation may not be the ultimate goal of the brand，but an indispensable XY element in the equation for success。Facebook is one of the most popular social platforms in the world，Make the most of Facebook's various features and make it your marketing tool。