Facebook has become the most popular social networking site in Taiwan，In this age when almost everyone has a Facebook account，Everyone will press the fan's page to get information，How to run a fan page to exert influence and become a prominent student。
「Facebook is a platform for interacting with potential customers。」Therefore，all Small Medium-sized enterprise and Service industries should make good use of the marketing potential of Facebook fan's pages and gain an in-depth understanding of fan's pages。
Because of the advancement of information technology，consumers receive a lot of information every day，Brands are getting harder and harder to impress，So lost the brand meaning。Many brands want to break away from Facebook and directly pull consumers into the buying process，「But this will be counterproductive，because the user is still not ready。」Point out the brand application heart to interact with customers and cultivate loyalty。
In addition to Facebook's real name system and personal information，it is easy for brands to target customers，I think Facebook can also move the dialogue between brands and people online。For example，after the user clicks on the fan's page of the brand，the brand message will be embedded in the personal dynamic time report，affecting the user's circle of friends，attracting attention and expanding potential customers。
Taiwan has at least 12 million Facebook active users，generate billions of interactions every day。Therefore，companies are advised to take advantage of Facebook，Use fan's pages to build user loyalty to corporate brands。For example，The number of Taiwanese who love to（check-in） is one of the best in Asia。Merchants should seize this feature to create a full-fledged fan's page that allows users to check in and attract potential customers，rather than just allowing users to check in places。
「Establishing relationships is time consuming。」So using Facebook for interpersonal relationships，The most important part of the fan page is to manage the interpersonal plan，「Not logging in to Facebook for a while，Or one day PO text，one hundred will lose fans。」Empathy is very important，Brand management fan's page should ask yourself：「Is the PO text a form that customers like？」At the same time，the brand is encouraged to make good use of the fan page's insight report and paid promotion function to maximize the effectiveness of the PO article.。
I believe many of my friends still don’t know what the difference between the club and the fan group is？How to choose to meet my needs？If you don’t understand now，When the day when your community already has a large number of members，it’s too late to find that the function doesn’t change.，Because the members on Facebook Facebook can’t move all the time overnight，So we must know which one is more suitable for our career development。So we must know which one is more suitable for our career development？The right choice at the beginning！
The community can send out a community message，Then let the members receive the notification of the E-mail directly，Such notifications are more effective and more straightforward，Because the reading rate of E-mail is much higher than the reading rate of the information in the station，But the community is not without restrictions in this part，But when your community has more than 5,000 people，E-mail messages are not sent to the number of people who have exceeded，So many people don’t know this，I think the community's marketing ability is better，Therefore，the method of operating a community is used。As a result，when the members of the society exceed 5,000，it is found that the mechanism for sending letters has been locked，and no more letters can be sent。
If you are used to build a long-term business or brand image official website，Would be more recommended to use the fan group to carry out，Because the fan group’s functions in terms of customization and scalability are far more powerful than the community，Especially the fan group can have accurate statistical reports，This is an important basis for your strategy in the mall。
The association may consider additional use when conducting some so-called promotions or member areas。
Fan groups can create exclusive URLs，so there is a full score in the brand image，but how to do this？
Create a customizable URL for the fan group
The fan group on Facebook Facebook was originally designed for business activities，so it’s especially useful to set your own，But this exclusive URL is not all proprietary URLs，but for example：www.facebook.com/xxx the part of the back xxx is what you can set。
You can send your fan group's exclusive website address on the business card，or the signature file when you send the E-Mail，the DM on the official website，the official website, etc。There is another reason why it is important to set a proprietary URL，which is「trust」！
And the limit is
- Your fan group must have 25 fans to set。
- Once the dedicated URL is set, it can't be changed。
Whether it's a Facebook account or a Facebook fan page，the cover is a good image for the brand.。The way to use the cover to create a brand image is to focus on the team。
Learn how Facebook brand awareness ads can help you fully market your business and reach new leads，Improve the performance of branded products and services。Use visual media to expand story marketing and create fan's page posts。