How to use Fackbook post interaction！


According to statistics from the beginning of 2016，Facebook has nearly 1.6 billion recurring population，more than 1 billion people use Facebook every day，Among them, 46% never use a desktop or a laptop to log in，A large proportion of people enter the world of Facebook through mobile devices such as mobile phones and tablets。

In addition to the fact that about one-fifth of the world's population is using Facebok，Facebook is also a platform for content delivery，so whether it's for B2B and B2C brand owners or cross-border e-commerce < /font>，mastering Facebook is equal to getting the most indispensable tool in marketing，and why Facebook has become the most important advertising platform for many players ( FB advertising marketing 5 key，how to improve Conversion rate and return on investment)。

However，how to effectively use Facebook to increase interaction with users？

According to BuzzSumo's investigation of 30 million brands，in the post of more than one billion Facebook pages，the following six key points are compiled。
  1. Which type of post is most eye-catching？
  2. Instagram × Facebook's effect is….
  3. The best post description word count and article length should be…
  4. Is the tag function (#hashtag) used？
  5. When is the best time to post a post？
  6. The day of the week is best for posting posts？

  1. Best type of post
    • Ask
    • Link
    • Photo
    • Free gift
    • Film
    • Discount coupon or discount offer

    Which method do you usually use to post posts？Text？image？Video and audio？

    According to statistics，the use of questions and pictures will be more able to capture the reader's attention and achieve higher interaction than using images，links and other means。

    The reverberation effect obtained by several different types of po texts can be seen from the following figure，Among them，the questions and pictures are the best，the overall involvement is much higher than other types of po，and the posted videos get more shares，and the gifts receive the most comments。


    However，the best effect is still the best in the form of a picture or a video with a question，According to the survey，the question and the icon can increase the interaction by 4 times compared with the pure question。

  2. Post an illustrated post on Instagram

    In general，direct delivery via Facebook will lead to more interaction than cross-platform delivery，For example，the interactive rate of video placement will be six times more than that shared through Youtube，which will cause more repercussions。


    But the very interesting result of the survey is that breaking the past cross-platform through Instagram will make the interaction rate lower。


    Posting images on Facebook from Instagram，the number of clicks and overall interactions are 23% higher than simply posting messages from Facebook。If your marketing strategy is to attract consumers by taking pictures as the mainstay，then Instagram is definitely a necessary helper for you to get a wider response on Facebook。

  3. 最佳的文章長度與貼文描述字數

    根據下圖統計資料結果，你可以發現，Facebook的使用者事實上是不排斥閱讀長篇文章的，文章的字數以1000~3000字為佳，但文章字數過長或過短，互動情形相形之下就會打折許多，其中又以少於1000字的文章結果差異最為明顯。


    不過最佳的貼文描述字數則越短越好，根據下圖的調查結果顯示，貼文中的字數與互動程度呈反比，當隨著貼文的字數增加，與讀者的互動便隨之下降，貼文描述盡量在50字以內，最好不要超過100個字。


    因此Facebook上最能引人注目的優質貼文，應該是在越短的字數內，抓住讀者的注意力和增加他們的好奇心，然後再引導他們至你的文章中閱讀較長篇的資訊。

  4. 不要使用標籤功能（# hashtag）

    你會在Facebook貼文中用標籤功能嗎？


    雖然Facebook有意想向Twitter與Instagram學習，推出標籤功能將貼文內容分類，然而使用率卻相當低，同時，據調查顯示，臉書的使用者比較不偏好使用標籤功能，使用hashtag反而會降低34%的涉入程度。

  5. 發佈貼文的最佳時刻

    發佈貼文的目的是盡可能讓越多人看到，因此互動也會順勢增加，然而若每個專頁都在同個時段發佈的話，不可避免會相對競爭許多，也因此你的貼文會較難脫穎而出。

    根據調查的資料結果，最適合美國的消費者的張貼文章的時間在晚上9~11點，法國則是晚上11點到深夜，早上10~12點則是最不適合的時段。


    In the 24-hour post and interaction statistics chart，it can be found that the more information posted，the lower the degree of people's involvement，because there is a large amount of information flow at the peak time，making it easier for people to ignore the details，Therefore，the degree of involvement is relatively low，From 9:00 pm to midnight，it is the time to get a lot of interactions，It’s the opposite of the time when the general brand posts the post，Therefore, if you can grasp the golden time of publishing the post，not only will the competition be reduced，but the interaction will be greatly improved rate。

  6. Choosing a post on the right day will make you half the effort

    Every post posting is undoubtedly the best interaction rate，However，according to the survey，there is no significant difference in the interaction rate with Facebook users from Monday to Friday，However，the post posted on the weekend was more resounding than usual，and Sunday's effect was even better than Saturday's，with an average of 401.75. The result may be that most people spend more time on Facebook during the holidays，and brand postings are less likely to be released on holidays，so if you want to get more interactive rates，schedule your important articles on weekends，Post it！

    Found out how to post a secret on Facebook?？

    In short，to increase the interaction with fans on Facebook or bring popularity，pay attention to the time、length and form of Po text，Although BuzzSumo's investigation is only in the US，in fact，as long as the above points are mastered，Applicable in any area，everyone can grasp the best timing and tips to get a lot of interaction rate for your brand page！

Create a customizable URL for the fan group

The fan group on Facebook Facebook was originally designed for business activities. Therefore，it is especially useful to remember the URL，but this exclusive website is not all exclusive URLs，But for example：www.facebook.com/xxx the part of the back xxx is what you can set。
You can send your fan group's exclusive website address on the business card，or the signature file when you send the e-mail、the DM on the official website、the official website, etc。There is another reason why it is important to set a proprietary URL, which is「trust」！

And the limit is
  1. Your fan group must have 25 fans to set。
  2. Once the dedicated URL is set, it can't be changed。
Whether it's a Facebook account or a Facebook fan page，the cover is a good image for the brand。The way to use the cover to create a brand image is to focus on the team.。

Learn how Facebook brand awareness ads can help you fully market your business and reach new leads and improve the performance of your branded products and services。Use visual media to expand story marketing and create fan page posts。