How to use Fackbook to let users know that your promotion is going back and forth to attract customers to your business！
Let users know about your activities in a variety of ways，including sharing event、creating ads and sharing upcoming events on fan pages。Learn more about sharing and promoting events。
Everyone knows that social media is strong，whether it’s brand management、election campaigns，physical or virtual events，Make good use of the power of the community to make your event more visible，However，there are still many eyebrows in this，and the following 16 methods will make you a super marketer。
- ＃1 Facebook remarketing（remarketing／retargeting）
Because of the advancement of information technology，consumers receive a lot of information every day，and brands are becoming more and more difficult to make people impress，so they lose their brand meaning。Many brands want to break away from Facebook and directly pull consumers into the buying process，「But this will be counterproductive，because the user is still not ready。」Point out the brand application heart to interact with customers and cultivate loyalty。
One way to advertise on Facebook is to push ads to visitors who have visited your site，These visitors may go through your website but leave without spending。This method is very effective for the「sale ticket」activities、exhibitions、dramas and conferences are counted，Because most people won’t see the event information at first sight，However, since he has visited your website，he is interested in this event，Remarketing can allow them to rethink，or invite friends to attend，so as not to pass the ticket purchase time。
When you push the ads，remember to「exclude」those who have already purchased the ticket。The method is simple，Just like you track who visited your website，you can exclude those who have already entered the「Purchase Completion / Thank You for Your Support」page
- ＃2 Past event review film
The film is more likely to resonate with people，Whether it is excitement、emotion and sadness、his transmission effect is stronger，If the film is good enough or has topicality，it may be reprinted to attract more attention。
- Remember who your audience is。There needs to be a very clear concept in the film to make it easy for your target audience to understand。
- Put on YouTube and Vimeo。Why do you want to put it on two platforms？Each platform has his strengths and strengths，YouTube Is the second largest search engine，the king of the film platform，Flow and exposure are certainly not a problem。Vimeo Although it is small in scale，it can give you more control，and there is no advertisement，and each has its own fans。
- Make good use of various platforms。The film is not only available on the audio and video platform，blogs、official websites、news and social networking sites，You can put a video link，or embed the video directly，or even make a 15-second video on Instagram。
- Facebook's delivery is better。Socialbakers found that Facebook’s communication power is ten times that of YouTube links。You can put the movie in「Featured Video」，Or organize it into「Playlist」，Allow visitors to quickly search and facilitate background management。
- ＃3 Investigate everyone's comments
After the event，the comments and opinions of the participants and speakers are very precious。Look at which part they like best，and where they are dissatisfied。When the next promotion，you can put these people's comments into the ad image，whether it is through email、social media、blogs are suitable。
But be sure to remember that you must mark the source of this sentence，which will make him feel respected，and may even help you share pictures！People see positive comments from「third parties」and they will also have a sense of trust in the activities and achieve the effect of word-of-mouth marketing。
For long-term support fans，provide them with some material，such as videos、pictures，regular updates Twitter、Facebook、LinkedIn、Google+，Or send an EMail to them。
It is worthwhile to record the feelings of everyone after the event and make a film. Actually，they can see more power than words，and they can convey the enthusiasm and feelings of the event，and they also have more credibility。
- ＃4 Make the most of the power of fans
Prepare downloadable resources (suitable for all major platforms) so that everyone can easily share your activities。For example，for the applicant，you can insert a share button on the「Purchase Completion / Thanks」screen so that they can share with friends。
For long-term support fans，provide them with some material，such as videos、pictures，regular updates Twitter、Facebook、LinkedIn、Google+，Or send them an email。
The image size used by each platform is different，Instagram is a square，Twitter is a rectangle。Pay attention to these details to make the advertisement appear in front of the public with the most perfect appearance。
- ＃5 Upload a photo of the attendee
Organize past great photos，put them on social networking sites，and even share the participants’ PO texts。It would be better if you could identify the people in the photo and add text annotations or mark them。These people may see awkward PO texts，share their experiences underneath，learn how much they learn and how much they want to participate again。
- ＃6 Use a unified Hashtag
Maybe some people think that this looks very brainless and feels nothing new，But through this Hashtag you can find your event time, and all the PO texts，all the things you want everyone to know。So，hurry up and build your own Hashtag！This will not only let everyone find you，but also help you to see what everyone is saying about you。Can also create topics to attract more attention。
- ＃7 Don't forget to put the Hashtag on the screen of the event introduction
You have a unified Hashtag，which is marked in the picture of the event，in addition to the tag and post，In this way，anyone who is interested can easily find your information and post by simply opening the introduction screen。People discuss your activities with each other through Hashtag，making the event more authentic and transparent，rather than a word。
- ＃8 Share speaker photos and verses
From now until now, we have been constantly emphasizing the importance of pictures.。Socially Sorted's Donna Moritz once said，「In this noisy online world，visual content is the best way to capture the attention of fans，not only that，but also to motivate them to interact with you。」
Although the speaker's photo can cause some resonance，However，people who are not very familiar with the winners may not be able to put on the classic quotes that the speaker once said, which can lead to discussion and resonance，and also enable fans to better understand the background and professionalism of the speakers.。In this way，the speaker will also want to share your PO text on your own wall，increasing the exposure。
- ＃9 Speech outline
Since you have invited the elites from all walks of life to be the speakers，why not make good use of their professional knowledge？The person who will register is nothing more than wanting to learn new knowledge。In this case，you can organize the articles of the speakers during the promotion, or excerpt the classic parts so that the public can have more expectations for the activities。
What are the benefits of doing this？
- The speaker will thank you very much for letting them have an extra stage to play。
- People who see the article may want to share it。
- Everyone can quickly understand the expertise of each speaker。
- This kind of PO will be regarded as a valuable message and will be most easily reproduced。
Can be sorted out，such as：marketing techniques、blog management strategies、market forecasts and other topics are very welcome，in recent years，we also put some focus for our activities，as a publicity。
- ＃10 Sharing behind the scenes
Everyone wants to present those exciting things.，But in fact，you will encounter some difficulties in preparing for the event，At this time，you can share these mental journeys with the fans，These real events will make your website more authentic and more user-friendly。Fans will also have a sense of participation in this event，there is a feeling of peeping backstage。
The content can cover：the street near the event、the route of the attraction、the coffee shop、the information label of the on-site sign and activities、the nearby features (activities)、the problem of the preparation process。
- ＃11 Create an FB activity page
Most people log in to the FB every day，and the content and PO texts are allowed to follow。Your fan professional is also one of the marketing tools，A complete and concise event page can attract more people to share and share。
To make the event smoother，FB has introduced several new tools to promote postings，and you can track your results through event insights。When the time is coming，remember to encourage everyone to click「Participate」 on the event page。
- ＃12 Welcome to Instagram new trackers
Instagram has a great feature to welcome new friends，just send a thank you video to them，You have 15 seconds to express your gratitude and invite them to participate in the event。The best characters in the film are of course the ones who will be present on the day of the event，which is more affable。
- ＃13 Use Podcast
Whether you are your own podcast or ask someone else to do it，you must take this channel to promote the event。You must pass on your value proposition in your advertisement，and you must have content to let the audience listen to it orally。Since listeners are willing to take the time to listen，of course，to prepare some valuable content，in order to stimulate the interest of the audience，get more subscriptions，remember to be a little funny。
Social Media Examiner's community manager，also the anchor of Beyond the To-Do List，Erik Fisher recommends everyone，「It’s best to continue to promote the event in several episodes，but not just for sales。」
- Indicates that the event is a sponsor of this show。
- When visiting the speaker of the event，remember to remind the audience that they will attend the event。
- Put the activity naturally into the conversation。
- With a simple and easy to remember URL。
- ＃14 Design different thumbnails
Make an interesting thumbnail so that speakers can use it in their own community platform、email signature file。Once again，the specifications of the pictures used by the major platforms are different，so we must make further changes to ensure that each picture is the most perfect。Since it is for the speaker to use，the picture must be placed on the speaker's photo，but don't forget the event name、important information，it will be better to present it in a fun and vivid way。
- ＃15 Use Facebook's Call-to-Action
You have a beautiful propaganda，and you have successfully brought a bunch of fans to your event page，Of course，I hope they will make a decision right away，Call-to-Action Features allow fans to book tickets right away，Don't worry about complicated procedures or forget the ticket buying situation。
- ＃16 Put the event in your own signature file
Why do you want to do this?？Have you counted how many letters you have made every day?？Whether it's your own or the speaker，with a little action，you can get a higher exposure for your activities，not just put the image, but also have an activity link！
The above is our small suggestion for everyone，It’s also the technique we use when we market Social Media Marketing World，But marketing techniques will vary from person to person，Be sure to know who your main customer base is before you have a good marketing plan！If the method used this time is feasible, don't forget to put it in the memo, and you won't forget it the next time you want to do the event。